There are lots of looping landscape or geometric pattern GIFs that could really help to focus your audience’s attention on a slide - and hold it there while you discuss the contents. This is a tough one to pull off, as you don’t want the GIF to detract too much attention. ![]() Use a GIF as a background to make your slide more eye-catching You might be trying to convey how frustrating a problem is, how excited your customers are about your product, or the worrying implications of not taking action on something - a GIF is worth a thousand words when it comes to helping your audience empathize. Use a GIF to illustrate a point or highlight an idea Whether you need to soften a point or simply build rapport with your audience, a well-placed GIF can elicit a laugh from even the toughest crowd and help put everyone, including you, at ease. To help you make the most impact with GIFs, here are some dos and don’ts that you should follow: Do: Animated GIF from Joonasjoonas Use a GIF to show humor While they don’t suit a highly professional situation, there are many cases where a GIF would fit into your presentation very nicely. They also don’t make any sound, meaning you can talk over them - though you may want to pause for laughter if you have used a particularly comedic GIF.įinally, their file sizes are tiny compared to video, making them much easier to share and embed. GIFs loop automatically, so you don’t need to worry about finding the ‘play’ button or messing up the timing of your delivery. And you certainly don’t want to use them if you’re sharing a medical report or academic paper.īut, for some presentations, GIFs offer a few advantages over videos. You probably don’t want to use a GIF if you are presenting to potential investors (unless you know they share that sense of humor). And if you use them wisely, they can really make your presentation stand out.īut are they suitable for every presentation? ![]() Whatever the situation, there’s a GIF to match. Some of the most well-known GIFs of all time include former President Barack Obama’s famous mic drop, Rick Astley (from the dreaded “Rick roll” prank) and the all-time classic that is “ dramatic reaction chipmunk”. GIFs are great because they are both funny and relatable. ![]() These days, the most popular GIFs use a brief piece of footage of a well-known person, a famous film, or an otherwise forgettable home movie - taken out of context and looped. It has varied in popularity over the years, and has not always enjoyed the level of fame it holds across social media and branded comms today. Deciding between GIFs and videos - what’s right for your next presentation?ĭid you know that the GIF (Graphics Interchange Format) is over 30 years old?.In this guide we’ll explore the most impactful ways of using videos and GIFs in presentations, as well as some common pitfalls you should avoid. While they are much shorter than videos, and are not intended to convey information, GIFs are a good way to provoke a certain reaction in your audience.īoth videos and GIFs can add a great deal to any presentation - as long as they’re used sparingly and in the right context. GIFs are another fantastic way to animate your presentation. But there’s something that Steve didn’t have back in 1984 - and we bet he wishes he did. To this day, video remains a fantastic way to keep your viewers engaged.
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